Instagram New Algorithm | A Blogger’s Worst Nightmare?


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HOLD THE PHONE, Instagram announced a new algorithm that is taking effect in the days to come. Everyone’s talking about it so I figured I’d share my two cents! My first impression: what in the world does this algorithm change mean for me? The app has made so many updates (weekly it seems) so when I heard the news – I didn’t understand how severe this change was going to be. After I learned that the new algorithm will rearrange timeline feeds to show content “most likely” to be relevant to the user, instead of the chronological timelines that appear now – I freaked out a little inside.
I’m a research junkie so I Googled tons of articles to get to the bottom of this. Why? Why would Instagram change the rules so dramatically? The answer: engagement has dropped significantly in the last year as marketers and influencers have “cluttered” the service with “junk”. (Oh no they didn’t!)
As a lifestyle blogger and beauty lover, Instagram has made it easy for me to connect with your guys through real-time posts that are quick, easy, and fun to share. It’s also been a great platform for me over the years to connect and see what you like (literally!) the most. Whether it’s a Youtube video or a new outfit post on my blog – I love being able to instantly see how engaged my followers are.  All blogger stuff aside, I also just love the feeling I get when I see photos of my niece and nephew in Texas pop up on my feed. It instantly feels like I’m there with them in the moment. Is this going to change? I guess we will just have to wait and find out.

The Solution?

instagram, algorithm, change, blogger, 2016, update, app, why, mike krieger, sazan, hendrix, fashion, shopping, digital, influencer, marketing, tech, feedback
Many people are saying (according to my research) that the new changes will be better for online influencers versus mainstream and designer brands. Hmmm. Either way the online world is always changing and it’s exhausting having to keep up! The possible solution to this? If you follow me on Instagram, I hope you’ll turn on your “post notifications” since new changes to the way we see posts are coming soon. If you’d like to continue seeing mine, I hope you’ll turn this on so we can still hang out and stuff. 😉
Before I go! Funny (actually hilarious) story – I interviewed the co-founder of Instagram (Mike Krieger) when I was in college studying broadcasting. This was before he sold it to Facebook. 😉 It was also the baby years of Instagram before it reached 400 million users. Anyways, I watched it back now 4 years later and it was interesting when I asked Mike why he started this app – his response was so simple. To see what he said plus the full interview watch below. (Try not to laugh too hard at my hideous outfit, terrible makeup and chubby cheeks haha!!!!)

..Hope you enjoyed that. I want to know your thoughts. What do you guys think about the changes on Insta? Comment below and share.

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  1. As a relatively small life & Style Blogger, this change does worry me, certainly my instagram feed has changed dramatically in the past 2 days already and I already feel I’m not seeing people’s posts. I think it’s sad, certainly it doesn’t seem as “social”. I guess we’ll have to wait and see. Good informative post BTW 🙂

  2. So the other day, I turned on post notifications for 20 or so people that I love do I wouldn’t miss anything. The result was, my phone was buzzing constantly! It buzzed while I was working, while I was on the phone, while I was asleep. I ended up turning off notifications immediately. 🙁

  3. Hi there,

    I don’t know if this is a the right way to go about this but I just realized that Instagram no longer has it’s log out feature, locking you into only 5 accounts with no way to log in and out.

    Check it out.

    I’ve also been working on a Social Media idea that we’ll be launching in a few weeks. I’ll write to you about that as well, see if you can help us out!



  4. I think once we use an app like this for a while, we feel a sense of ownership over it, so when it’s changed maybe it feels like a loss of control? I personally don’t want the change as I LIKED that things were chronological, because isn’t that the point? That you post AS things are happening? It’s so much simpler. When Facebook changed timeline posting I felt it showed me LESS of what I wanted and more of what I WASN’T as interested in, and partly because the people I followed more closely didn’t necessarily post as often as those I didn’t follow as much, so I didn’t “engage” as much with their posts, but not because I didn’t want to, just becaus there weren’t as many so the numbers come out wrong in their algorithm. Instagram claims engagement is down but did they ask why? How about because they bogged the feed down with ACTUAL ads? Or maybe people (people like me) love to stalk people’s instas but just don’t happen to click the “like button,” even if they like it?? Ok-That’s enough rambling on-but there ya go! P.s. Your interview segment was super cute and your so-called chubby cheeks were too ????

  5. As a relatively small blogger, it does scare me. But then if you continue producing good content, readers will find a way! Thank you for sharing the interview .. It’s pretty crazy how your chance encounters can end up almost ruling the world 😀 Have a great week!

    Monika |

  6. On the opposite end of the spectrum, if pictures are going to show up now according to which ones are most relevant to you, that only makes me want to like and engage on more people’s pictures that I do still want to continue to see on the top of my timeline so i don’t lose them. I would hope if others love seeing my content as well they would do the same for me which will increase my likes and comments, so I can see the change being a positive thing for us bloggers, instead of focusing on the negative.

  7. randomly creeping through your website cuz you’re awesome and woah that video hahah i almost didn’t even recognize you!

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